1) What is lenticular and how it works

Lenticular graphics are specialized images that appear to move / change when viewed from different angles. The two main components that make up lenticular prints are : lenticular lens and interlaced & printed image on the photopaper. The lenticular lens has thin parallel ribs on one side of the surface and these ribs are called lenticules.

The image itself is a composite of two or more graphics that are divided into extremely narrow strips. The strips are arranged in alternating lines and merged in a process known as 'interlacing'. The resulting interlaced files are printed and placed beneath the lens; to be precisely aligned with the lens for the effect to work. The lens forces the eye to focus on each of the printed frames in sequence according to the angle of observation. When you change the angle, the images also changes.

2) Lenticular Effect

Flip – It can be two or three images changing from one to another. It causes letters, pictures, colours and graphics to vanish and then reappear when viewed from different angles. Flips change the content of the image as the viewer's angle changes.

Flip - Up & Down movement - Landscape with moving stand		Flip - Up & Down movement -Portrait with moving stand

NOTE : To maintain sharp contrast between the elements, limit the flip to only two images. The most dramatic visual presentation will result with fewer frames.

Morph – It gives the illusion of an image that transforms or changes gradually into another image. Work best when the 2 images are of similar size, shape and on a common background.

NOTE : It is important that the images are of a similar shape and color density. Elements that are not similar enough can cause one image to appear faintly over the other (known as "ghosting") when only one image should be seen.

Zoom – It is a form of animation that takes a small image and gradually increases its size. The image appears to zoom in and zoom out with no obvious start and finish point. Basically, the same image just get bigger and smaller when the viewer's angle changes.

NOTE : Cool, darker colors in the background and warmer, lighter tones for the element in motion tends to produce the best zoom effect.

 

 

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